Phoenix

The semester topic of SS 17 was to conceptualize a Transmedia Game/web-serial for a (fictive) political campaign.

„Phoenix“ is an Alternate Reality Game with a fictional story:

When his brother died under mysterious circumstances a young journalist decides to infiltrate an asylum as a patient to report

live about the strange things he discovers there.

After the death of his mentally ill brother in an asylum and an ominous warning from the elocution movement PHOENIX Nic decides to clarify the circumstances. As a patient himself he spies out the asylum and the schemings of the deputy with the help of clumsy janitor Henry.

Why?

The goal is to show the influences and consequences of future technologies. We want to give critical thoughts and share awareness about how technology can be used in terms of subconscious manipulation for instance for political purposes.

We want to create an interactive experience by telling a

transmedia-oriented dystopian story via Social Media where users should learn the respectful and critical usage of newest AR technologies.

Where is the added value of the campaign? The subject area transmedia experience design is special because it merges media at different levels. In the following case it combines User experience and Social Media.

Target group

The target group includes social media users who are mostly politically active and interested in facts and want to keep updated. Possible concerns could be AR / VR Reality, Online-Games, Role-Playing Games or politics and social issues.

To start with they get ‘invited’ by getting the answer to the question why it is important to talk about political abuse. These specific group of people who are proud of thinking ahead are invited to step ahead five years to the future and defend against political abuse with modern technologies.