The semester topic of SS 17 was to conceptualize a Transmedia Game/web-serial for a (fictive) political campaign.
"Flavor of Vice" is an Alternate Reality Game with a fictional story:
It tells the despair of two people who couldn't be more different. By chance, fate brings their paths together, putting them into an unexpected relationship and turning their worlds upside down when a horrible truth is revealed. A truth which cannot allow the coexistence of both personalities.
Claire is a spoiled girl, daughter of wealthy but not loving parents, Bryce is a self-made drug dealer, starting to get rich by selling cut dope.
Basically, the transmedial campaign should serve as a platform to push out Claire's and Bryce's past stories , their recent thoughts and feelings, the places they are staying, the things they do and like and their personal traits.
In order to create an overall experience for future recipients and to build up a platform we could spread promotion for the upcoming video, we also developed a transmedial campaign on Instagram.
We chose Instagram as this social media platform is presently one of the most important existing social media networks after Facebook and YouTube.
To have a better understanding of our story and have an extended experience, we decided to build up a social media campaign, and achieve a transmediality. Therefore, both of our protagonists have Instagram profiles. Viewers will get a glimpse of what our protagonists are about in the ramp up to our release in February.
The pictures are also matching our color scheme. Right before the release our campaign will kick off and crucial information to better understand the story will be published. Those pictures are the puzzle pieces to the pinnacle of the story, which is the video release. Right before the release, the audience may even interact with them and send them messages.